6 Negotiation Tips from a CNE
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I recently attended training delivered by Negotiation Expertise, LLC to receive the CNE (Certified Negotiation Expert) designation. The training was very practical considering that negotiation skills are foundational for all phases of a real estate transaction.
Below are the top six negotiation tips I gleaned from the training:
1. “I am in charge of the process. You are in charge of the decisions.” Our job is to guide our clients with information, not make decisions for them. We need to proceed with the blessing of the boss! As professionals though, we must drive the overall process.
2. It’s not about the money! When objections arise in a negotiation, deal with issues one at a time and isolate each one. Start with the minor ones first. Buying or selling real estate can be very emotional, and often you’ll find that other issues are more important than money.
3. When a consumer does not understand the value of a product or service, they resort to cheap. Differentiate yourself and the services you provide. It is easy for consumers to



Taking designation courses early in my career has helped me avoid mistakes, instead of having to learn from them.