Sometimes You Need to Cut Ties
When is the right time to let a client go? As real estate practitioners, sometimes we have to make the choice to let a bad client go. But it’s never an easy decision since we feel like we are letting a potential paycheck fly out the window.
The truth of the matter is we are running a business and we have to make educated choices for the best interest of our business. When a listing or buyer ceases to be an investment with return, we have to step up to the plate and knock them out of the park.
Recently, I had to make this tough decision. Once it was done, I felt like a weight had been lifted off my slumping shoulders. The client had refused to listen to advice, continued to cut calls short, and just wouldn’t enter into reality about the market changes. Come on, why did you hire me in the first place? I mean, I know I have a great smile and I am fun (ha ha, just kidding!).
For me, I realized it was a waste of my time and money — especially with the rising cost of gas and everything else these days. To be honest, I have better ways to spend time and money.
So take a close look at your current business. Are there customers and clients that seem to be
going nowhere? If so, maybe it’s time to re-evaluate who you’re working with. If it’s a listing, is it truly saleable? For a few more of my clients it might be time to say — in the words of Donald Trump — “You’re fired!”
Courtland McPherson works with The McPherson Group, Prudential Gammons Realty, in Exeter, R.I. Prior to joining real estate in 2004, he had worked as a former energy auditor, home inspector, and small business owner.



Comments
Great Post. As this being my first year in real estate it was kind of tough to tell someone I could no longer work with them. However, I learned the hard way that I was waisting my time and my gas showing homes with no end in site. Our relationship as agent/client ended slowly and I could not be happier. I have more time to spend with motivated clients.
Posted by: Ulises Romo | April 28, 2008 09:44 PM
FIRE away! Great post! It took me years to figure this out. The best part about firing your "bad" clients is you get to focus your time and energy on finding the perfect clients! There have been times when I was too busy taking care of the "bad" clients that I wasn't able to focus the attention needed on higherend or better clients! Kudos to you for "letting go!"
Posted by: shannon williams king | April 29, 2008 10:12 AM
I like the post. It happened to me as well, recently. There is one thing to remember: It can go both ways. Just as you can reevaluate a relationship, your clients can as well. Listen to what they may say, take nothing personally, and recalibrate often.
Posted by: Ian Phipps | May 12, 2008 10:52 AM