YPN Lounge: Letting a Buyer Go With a Smile
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Letting a Buyer Go With a Smile

That’s right, release a buyer from agency to another agent with a smile. What? Did I hear that correctly?

After all, a six month agency contract means you're entitled to work with the client and get paid. So why would you release your client from agency to another agent — and with a smile, no less?

Scenario: My client, who has been looking at homes with my buyer's agent, e-mails me how she would like to be released from contract. Instead of e-mailing her back, I call her immediately. (Good agents always call the client immediately instead of e-mailing whenever there is a concern.)

She tells me she is thinking of looking in a different area and would like a different agent. She wouldn’t admit it or be straightforward but I later figured out she just wanted to have a woman agent show her around. So I agree to release her from contract and I get another agent from a different brokerage to help her. So, she starts working with another agent.

The alternative: The client and her husband end up shopping lenders. The lender they were first talking to doesn’t want to let them out of using them. The lender starts to threaten

them with fees that they will owe the lender if they use another lender. They are now furious with this lender.

The aftermath: The couple is now very loyal to me and despise their lender. Their lender may get today's deal, but I get all the future deals. Why? I freely let the client go and the lender was forcing the client to use him. They have vowed to send everyone they can my way. They are practically out hunting for buyers to send me! They feel so special that the wife's needs of having a woman agent was more important to me than the contract they had signed that they’ve now vowed to send everyone they know to me.

The step you can’t miss: Use the Culture Formula. This vital step in selling real estate has to do with having the right attitude in your daily culture. Entitlement is the enemy. If you feel entitled to a commission, you are on the step to failure. The paradox is if you care more about the people than you do the paycheck, the rewards will come. Nice guys do finish first!


Dave Robison, known as “Utah Dave,” is a broker of Robison & Company Real Estate.

Comments

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