Once I accepted this advice and began taking action my business improved almost overnight. Well OK, maybe not overnight but I was closing deals and showing property within a few short weeks. I closed more deals that year than I had collectively the past 24 months. So believe me when I say, this is the best real estate advice you can get.
However, there is a little more to it than just choosing a niche. You still have to take daily action. Here are the 3 steps I have taken to improve my business.
Step #1: Choosing a niche
Without question, this is one piece of advice that saved me from becoming a statistic. The reality of it is the statistics show as many as 60 percent of real estate pros leave the business in their first two years.
When I share this with fellow REALTORS®, most react the same way I did at first …. “I am scared to focus on a niche for fear that I will lose business outside of my niche."
The irony is that most, including myself at the time, don’t currently have any business to lose anyway. As if having no business is better than losing some business.
But once you focus on a niche, you differentiate yourself from thousands of others in real estate. Focusing on a niche helps you become the expert: Someone who can provide real value to the consumer.
Step #2: Build a Roadmap/Business Plan for your Selected Niche Market
I was once told that we all have a plan—whether we know it or not. We either have a plan to succeed or a plan to fail. The biggest mistake you can make is not having a plan!
Please don’t start building your plan before you know your niche market, this can be disastrous.
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