BOOK EXCERPT: Power Real Estate Letters
Quick Skim
You may be throwing hundreds — or even thousands — of dollars away on direct mail pieces that go straight to your prospects’ junk pile. To make sure your letters are getting read, keep them simple and sincere. That’s just one of the tips that authors William H. Pivar and Corinne Pivar serve up in the latest edition of Power Real Estate Letters: Letters, E-mails, and More to Meet All Business Needs (Dearborn, 2007). “Because direct mail is one of the most costly advertising media in terms of each contact made, you don’t want to waste dollars on mailings that fail to maximize results,” the authors write. Find out 10 quick ways to make your letters snazzier so they’ll grab prospects’ attention in those critical first 15 seconds. Plus, get advice on how to ensure your letters come across as personal and professional, not as cheap mass-mail pieces.
