Top 10 Sales & Marketing Books (Jan. 12, 2009)
Here are the top selling books in sales and marketing from Amazon.com:
1. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell
2. Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life, By Jeffrey Gitomer
3. Predictably Irrational: The Hidden Forces That Shape Our Decisions, By Dan Ariely
4. Influence: The Psychology of Persuasion, By Robert B. Cialdini
5. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, By David Meerman Scott
6. Principles of Marketing (12th Edition), By Philip Kotler and Gary Armstrong
7. Marketing Management (13th Edition), By Philip Kotler and Kevin Keller
8. Nudge: Improving Decisions About Health, Wealth, and Happiness, By Richard H. Thaler and Cass R. Sunstein
9. MKTG 2.0, 2008 - 2009 Student Edition, By Charles W. Lamb, Joseph F. Hair and Carl McDaniel
10. Yes!: 50 Scientifically Proven Ways to Be Persuasive, By Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini



Comments
I am hoping for some input, has anyone read any of these. I just started reading the Power of Nice, I like it!
Posted by: Phyllis Harb | January 17, 2009 07:36 PM