Top 10 Sales & Marketing Books (08/11/08)
Here are the latest top selling books in sales and marketing from Amazon.com:
1. Yes!: 50 Scientifically Proven Ways to Be Persuasive, By Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
2. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell
3. Influence: The Psychology of Persuasion, By Robert B. Cialdini
4. Predictably Irrational: The Hidden Forces That Shape Our Decisions, By Dan Ariely
5. Nudge: Improving Decisions About Health, Wealth, and Happiness, By Richard H. Thaler and Cass R. Sunstein
6. Sway: The Irresistible Pull of Irrational Behavior, By Ori Brafman and Rom Brafman
7. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, By David Meerman Scott
8. The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur, By Mary Kay Ash
9. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, By W. Chan Kim and Renée Mauborgne
10. Principles of Marketing, 12th Edition, By Philip Kotler and Gary Armstrong
Comments
I would also recommend another book that is exceptional and not as well publicized:
How Successful People Win : Using "Bunkhouse Logic" to Get What You Want in Life
by Ben Stein
It is a fantastic book and very motivating.
Posted by: Linda Hutchinson | August 17, 2008 02:45 PM
Thanks for including this book list it's great to know what other people in sales are reading and what skill sets they are working to improve.
Posted by: yocurtis | August 17, 2008 05:09 PM