Marketing trainer and real estate broker Terry Watson offered up some of his picks for top marketing books for real estate professionals at a marketing forum during NAR’s Midyear meetings today. Here’s what Watson called the “best marketing books” available and why he likes them.

• Purple Cow: Transform Your Business by Being Remarkable (2003), by Seth Godin. Watson said the book’s take-home message of “you’re nobody unless you are spectacular” provides ideas on how you can make your marketing stand above the crowd.

• Inside Steve’s Brain (2008), by Leander Kahney. The book takes you inside Apple’s mastermind Steve Jobs, including valuable lessons on showing you how to delegate and ask for help to get ahead in your career, Watson said.

• Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success (1998), by Kevin Freiberg and Jackie Freiberg. Watson said he likes this marketing book because it walks you through the success story of Southwest Airlines and how they used humor for effective marketing.

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