Five key lessons from tech-savvy real estate pros
Both consumers and real estate professionals are flocking to the Web, employing new technologies to find, buy, sell, and market property. BtoB, a magazine for the marketing industry, believes direct marketers can learn some things from the real estate business and its use of videos, RSS, blogs, and other Web features. "Make an emotional connection," "Build relationships," and "Dare to dream" are among the five top tips explored in BtoB's article. One central theme tying the five tips together is learning to adapt to new technologies. "“One day someone will be driving through a neighborhood and they’ll see a sign with a podcast URL. A few minutes later they could be sitting in front of the property, watching a video tour on their cell phone. We want to be ready for that … and make sure we’re adapting to accommodate it,” said one real estate executive.
