Do Blogs Generate Business? Take the Survey
By Stacey Moncrieff
In its second blogging survey this year, the Virginia Association of REALTORS® is asking real estate bloggers answer questions about their use of social media. The link takes you to the survey posted at the association’s blog, VAR buzz. (I enjoy visiting VAR buzz, because it’s an engaging, positive venue for REALTORS® without being sugarcoated.)
VAR's blogging survey isn’t just for Virginians. If you’re a real estate blogger who hasn’t yet responded, you have until 9 a.m. EDT on Thursday, August 21. When you click on go to the survey, you’ll also be able to access highlights of the first blogging survey, which was released earlier this summer. Among the findings:
- WordPress is by far the most popular blogging platform for real estate bloggers, followed by ActiveRain.
- Bloggers posted a median of 12 comments during the period studied (May 2008)
- Older blogs tended to receive more comments than those recently started (an average of 7.3 comments in May
2008 for blogs started in 2005 versus 1.3 comments in May 2008 for blogs started in 2008).
The new survey focuses on whether practitioners are seeing business from their blogs. Over time, VAR’s Center for Real Estate and Social Technologies (CREST) is working to identify best practices for social networking, blogging, and social media marketing. If you’re a blogger, I encourage you to take the time to answer CREST’s second survey. The results should be worth the effort!
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