A Taste of Real Estate Connect in SF
By Mariwyn Evans
I’m in San Francisco this week to soak in all the information I can from Inman’s Real Estate Connect conference. Here’s a little taste of what you’re missing.
Video and Web Marketing. In packed sessions, I’m hearing great tips on how to use multimedia to expose the world to your listings. One of my favorite ideas: Do an unbranded version of home tours so other salespeople will post them on their sites.
Look into the future. I sat in on an impressive presentation by New York Times futurist Michael Rogers, who spoke about the future of interactive video—a very cool blend of TV and the information-packed Internet. You play the video, but can also click key points and drill down to get more info on something discussed briefly in the video. Maybe five years away, but amazing nonetheless.
No escaping foreclosures. There’s an unfortunate abundance of sessions and vendors (Including RealtyTrac, Foreclosure.com, Forclusres.com, and ForeclosurePoint) focusing on how to find and buy foreclosure properties. Plus, lots of talk about the trillions—yes, t—of subprime loans that are resetting in 2008 and concerns about resets of the Alt-A loans next year.
So long for now. I'm off to the next session!



Comments
Hi Mariwyn,
I couldn't agree more in regards to the power of interactive video. I'm the founder of MyTechOpinion.com and we cover real estate technology and its implementation. We are seeing many agents understand that not every video needs to have slick editing. If the content is there, the consumers love it. Maybe the video covers client testimonials, neighborhood interviews & insights or “Why I like to live here!” video series.
-Reggie
Posted by: Reggie | August 10, 2008 04:36 PM