And then came Terry Watson, who is possibly the most dynamic speaker this gal has ever encountered. His wit and energy were infectious. With an unorthodox approach to real estate and marketing, he had folks simultaneously rolling in the aisles and scrambling to right down his every word and recommendation. "You are not a sales agent," he began. "You are a marketing genius!"

Watson talked so quickly, I can't possibly recount all the gems, but check out www.terrywatson.com for his ideas, presentations, and a good laugh (it's guaranteed).

His three main messages were simple:

Be different. You can't do the same old thing and expect different results.

Everything is a marketing opportunity. Don't let anything leave your possession without your contact information and Web site attached - emails, cards, publications, everything. Don't waste one opportunity to build your brand.

Have more fun. Think about it, he insisted. When people see you having fun doing what you do, the message they get is that you're in control of your business and you're in control of your market. It instills confidence, and in today's environment, what could be better than that?