Speaking of Real Estate: Nice Begets Nice
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Nice Begets Nice

By Mariwyn Evans

I’m writing this on the plane, coming back to Chicago after watching members of the Columbus Board of REALTORS® get tips and practice in working with the media. (Watch for the story and video in the August REALTOR® magazine and Web site.)

The experience of watching REALTORS® answering a trainer’s questions before a camera got me thinking about how important it is to see the media as a conduit for sharing all the wonderful things about home ownership instead of as an adversary.

Sure, there are a few reporters out there who seem to actually enjoy writing about every drop in national median home prices and who ignore all the millions of home owners who pay their mortgages on time. Sometimes it can be frustrating, but keep in mind that reporting the negative is part of the reporter’s job. And unfortunately, many readers relish bad news. (Admit it, haven’t you ever sneaked a peak at those tabloid headlines about stars with drug problems near the checkout line.)

But the vast majority journalists aren’t out to make real estate look bad; they’re just trying to do their job and get the most accurate information they can for their readers. As the group attending the media training learned, the way to ensure that the positive information about real estate reaches the public is to provide it, complete with facts and examples to back up your statements. Complaining about the media gets you nothing.

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