By John N. Frank
Many years ago, when I was dealing with a profound personal tragedy, someone recommended I read a book that started out with a Buddhist guiding principle, “life is suffering.” The book wasn’t trying to be maudlin or to get me more depressed. Rather, the author was making the point that difficult things happen in life. That’s a given; what’s up to us is how we deal with and go on from them to have happy and fulfilling lives.
I’ve been hearing just that message again recently as I interview real estate professionals for a story I’m working on for the June issue of REALTOR® magazine. The article will talk with five
practitioners who are 50 years old or older. All have become trusted mentors to younger real estate pros. And all have gone through hard times in the past and learned from them. They’re now passing those lessons on to their younger associates, many of whom are experiencing their first market downturn. The veterans are talking about the importance of remembering and practicing basics in prospecting, career education and in providing service to clients.
My story will go into much more detail, but I wanted to give you a short preview here and get your reactions to what they’ve been telling me. I also want to thank everyone who nominated people for this story. I have many more nominations than I can write about in one story.
The overarching message from these generational brethren of mine is to keep going; life can have difficult moments, but those aren’t signals to throw in the towel and go sit in a corner. Or to stay up watching endless late-night TV as I have been known to do.
Rather, find ways to keep going and to adapt to changing business conditions. “You just have to keep working. I preach never give up—if you hit that brick wall, go over it or go under it,” one person told me. Said another, “Sometimes you look at the whole elephant and say ‘there’s no way I can eat that.’ Well, sure there is, you eat elephant one bite at a time.”
These folks aren’t being Pollyannas, who I instinctively shy away from as a rule, they’re being realists who want to help others know that clouds pass and the sun comes out again.
So who wants to eat some elephant?