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CFA Lays an Egg

December 13, 2006 -- This morning’s news conference on discount brokerage in the real estate industry drew only three journalists, one of whom works for a tiny Internet news service. Five brokers -- three of whom are REALTORS® -- participated in the event to complain about their treatment by full-service firms.

Because some comments misrepresented NAR's position, we issued the following statement:

“As everyone who has bought or sold a home knows, real estate brokerage is fiercely competitive. Consumers can choose from more than 1.3 million REALTORS® today, including those who work for discount, limited service, or minimal service brokerages. In fact, about one out of every eight members of NAR work for these kinds of firms.

“NAR’s policies foster the interests of all REALTORS® and real estate consumers. We support all business models and favor none.”

Comments

Why do you have to be such a jerk about this? 'Lays an egg'. That is really professional. Do you recommend telling potential clients, don't use this agent or that agent because they 'lay eggs.'

By "tiny Internet news service" I'm guessing you mean Washington Internet Daily, which actually covers Internet business and policy for Warren Communications News, better known for its telecom-oriented Communications Daily. If you do a followup conference, this tiny service will be glad to cover.

Which comments in the report misrepresented NAR's position?

Hello,

I am a Dual Licensed Agent one license in differenct states.

One license is with a Major Brand Company the other is with a Brokerage Firm offering 4%, Full Service.

Each firm that I have my license with I do the same amount of service with each client.

What I see is the area in which I sell real estate One being more competitive among associates than the other.

Just like, one gas station can be more expensive the the other.

It is a competitve world. And there is no such thing as a "Discount". How can there be a "Discount" when there is no standard commission rate? The rate or commission is set by the office in which you work for.

The way I see it, large Brand Firms are trying to set a standard rate.

Suzanne Baer, Broker
Outer Banks Realty Solutions, LLC

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