Baby Boomers Embrace Urban Living
Robert Toll, co-owner of development company Toll Brothers, Inc. has tabs on baby boomers home buying habits. Catering to luxury home buyers, Toll Brothers not only offers "spacious single-family houses on golf courses and balmy beaches, but also high-rise units in urban areas." The company's most recent development, a 21-story condominium tower in Manhattan's chic Union Square area, reflects this shift.
Baby boomers "...are more hip-hop and happening than our parents," Toll says. "We want the sophistication and joy of culture and music that comes with city dwelling -- and doesn't come with sitting in the big home in the burbs watching the day go by while puttering, painting, reading, writing, making flies for fishing, customizing your own golf clubs, stringing your own tennis racket, tending your tropical fish."
