Power Tools for Managing Brokers

Working with the media can put you and your firm in the spotlight. Ann DeFries of Boca Raton, FL provides tips for a smooth relationship with the media. “Be prepared,” she advises. “You have to know what you’re talking about; you can’t wing it. If you don’t know what you’re talking about, tell them to give you a little time, and you’ll find out.” . . . “I just answer the questions that are asked,” she says. “We have a tendency to want to tell everything that we know or to show our expertise. All of a sudden, if you do that, you’re going to find yourself in the [negative] headlines.”

Posted on March 23 at 11:59 AM | Permanent Link | Add a Comment (0)

According to the New York Times, some buildings are limiting or forbidding open houses entirely, for a variety of reasons. “We’re definitely seeing more buildings that don’t allow open houses, and it’s largely because people living there have security concerns,” said Deanna Kory, a senior vice president of the Corcoran Group. “Plus there’s also the inconvenience factor and the annoyance factor.” Building residents complain about crowds waiting to get in, the unescorted public riding the elevators and criminal activity. Lack of open houses can slow sales time and depress the selling prices, say agents.

Posted on March 5 at 10:48 AM | Permanent Link | Add a Comment (0)