Power Tools for Managing Brokers

Your broker wants you to write a business plan for 2007. Why should you spend the time and the effort? Stuart Kaufman discusses the benefits of a business plan--creates focus, set goals for the year and be proactive instead of reactive. "In general, those agents who have a plan are more likely to achieve what they want, compared to those agents who don’t have a plan. The reason is that when we write down our goals, it helps us be more accountable to ourselves. Most people don’t get what they want because they don’t know what they want. A plan helps us “know what we want” so we are more likely to achieve it."

Posted on January 22 at 11:50 AM | Permanent Link | Add a Comment (0)

Florida REALTOR® Magazine sets out tips for dealing with a tough market. Rei Mesa and his management team of president and COO at Prudential Florida WCI Realty stresses training for new and seasoned agents, highlighting the importance of customer service. Gloria Frazer, president of ERA American Realty of North West Florida discusses the delicate issue of overpricing with sales associates. "Expecting the challenges to continue in 2007, Frazier says sales associates are giving consumers as much data as possible, including the most current information on active listings that have yet to sell, sorted by square footage.'

Posted on January 16 at 12:08 PM | Permanent Link | Add a Comment (0)

Do you have enough? Real estate does not provide a paycheck every two weeks, like other jobs. You need to plan and budget to get yourself through the ups and downs of life in real estate. Budgeting, tracking your expenses and boosting your savings will allow you to sail through the year and promote your business and your self. Paying off credit card debt, creating an emergency fund and earmarking money for taxes will help you financially in 2007. "In addition to your emergency fund, develop a savings account that you contribute to on at least a monthly basis. Every year, 10 percent to 15 percent of your after-tax dollars should go into a savings account or money-market fund. Have a bank automatically deduct this percentage from your deposited commission checks."

Posted on January 9 at 09:42 AM | Permanent Link | Add a Comment (0)

Walt Baczowski, president of the Metropolitan Consolidated Association of REALTORS® offers ideas for controlling your listings. His suggestions include improving your own website and be aware how an internet service provider will use your listings. Your website should provide maximum information to the consumer and not drive them away to other websites looking for further information. "In my opinion, there has never been a greater need for Realtor.com. We should all be looking for how we can continually improve this site and work together to resolve any channel conflicts or issues we may have with the service they provide."

Posted on January 2 at 10:14 AM | Permanent Link | Add a Comment (0)